I’ve been meaning to post for a while about my daughters 6th birthday. She is a big fan of Disneyland as we all are in the clan, and I thought that we should do something special. But first a little bit of background.
A few years back, someone higher up in the Disney marketing department came up with a concept. He knew that deep down all girls want to be princesses. He also knew that girls off young age like to do what young girls do: fantasize about the various aspects of being a princess. Dressing up, serving tea, the whole nine yards. The resulting brainstorm was a marketing kamikaze, known to eager girls and fight with parents forever as the Disney Princesses.
The concept is simple: the princesses are the main characters from the majority of Disney’s animated classics over the years, assembled into a sort of girly super group. They’re the little girls’ version of the Super Friends. And boy do they pack a marketing punch. It has been reported that after the creation of the Disney Princesses, Disney marketing revenues went from from 300 million dollars a year to 3 billion dollars a year.
I’m just as much a capitalist as the next, so me, the girl and the rest of the family made the trek down to Disneyland in Anaheim. The mission: to turn my newly turned six year old girl into a princess.
The name of the establishment in Disneyland (as well as in neighboring Downtown Disney) is the Bibbidi Bobbidi Boutique, named after the famous song in yhe Disney movie, Cinderella.
When we got there, we arrived at Disneyland a few hours early, just to get some rides in and check out the scene. What we found were dozens of little girls and dozens of parents crammed into a small shop just inside Sleeping Beauty’s castle, and there was a crazy amount of activity going on.
We were originally scheduled for a 2:30 appointment, but we asked if we could get in early. They made room for us, but there was a little bit too much estrogen in the room, so me and the boy decided to go ride some manly rides. I came back about half an hour later. Voila…
A half an hour and about $250 later, my little girl was dressed up, dolled up to the nines complete with glitter hair, a seed bun, and a beautiful dress. But the princess treatment wasn’t done yet. Oh no. Not by a long shot.
Hannah received the one on one treatment by a worker at the boutique. She escorted Hannah from the shop through the park on what she called a Royal Progress, where she could walk through the park in her new dress and makeover. She showed Hannah how to wave, and announced her coming as she walked through the park, waving to her subjects. This could really come back to bite me in the b*** later on.
A few minutes later, we were led to a special room, where she got to meet one-on-one with some of the Disney Princesses.
Overall, the entire process was actually pretty cool. I think if I were her age, I would have felt pretty special myself, which was the whole idea behind doing it. After all, you’re only 6 once. The total cost was about $250, but I think it was worth it. Hannah had a great time, and we got to celebrate her 6th birthday in a very special way.